3.0 à l’horizon : quelques réflexions

Extraits de New New Media : (Un rapport du Global Innovation Outlook 3.0)

  • page 3 – Alok Kejriwal, fondateur et CEO de la compagnie Games2win basée à Mumbai, déclare : “In five years, I don’t think I’ll be the Chief Executive Officer of my company anymore. I’ll think I’ll be something more like Chief Opportunity Officer. Because there are so many paths to go down, the hardest job will be deciding which one to choose.”
  • page 8 – Un nouveau blogue par seconde, 9,2 billets écrits par seconde…
  • page 16 – le coût pour atteindre ses clients : recherche Internet = 8$; Pages jaunes = 20$; courriel = 60$; poste directe = 70$
  • page 17 – Entreposage de données : « Perhaps no single product of the digital age has
    had more influence over how content is currently consumed than cheap, plentiful storage. Today, 64 gigabytes of storage will run you about $350 dollars, and comfortably fit in your pocket. You can store 21,000 songs on that amount of disk space. But by 2015, it is not unrealistic to assume that the same amount of money in dollars will get you a terabyte (1,000 gigabytes) of storage. That’s 1.5 million books, 330,000 MP3s, or 185 Wikipedias® in the palm of your hand. And enough storage to carry your entire digital persona with you wherever you go. »
  • page 16-17 – Digital persona =  » (…) a segment of the population wants to control its own personal data, license it out to trusted marketers and content providers, and update it as their needs change. (…) To change the mix of content and ads you receive, you would simply update your online marketing profile. Some people call it a “digital locker,” others know it as a digital marketing profile, or digital identity. »
  • page 22 – Le CONTEXTE (vs contenu) : « Context, as it applies to content, comes in many shapes and sizes. The basic definition is this: any information that adds value to a piece of content, either for the producer or consumer, by affecting the delivery or consumption of said content. The most commonly understood example of adding context to content is location-based services. When you add information about an individual’s physical location, it affects what kind of content they would like to consume (local restaurants, movie times, or news broadcasts) and how they would like to consume it (mobile phone, Web browser, etc.). If content is the “what,” context is the “when,” “where,” and “how.”
  • … »What we need is the ability to see an expert path through a set of pages. If one could capture an expert’s context in the form of the path traversed and time spent on the search for meaning, one might have a picture of the missing contextual data needed to make the picture whole. One would definitely have a valuable new set of information; you would have both an expert’s information set and an ideal path through it. »
  • page 30 – Go mobile! « (…) while there have been many well-intentioned attempts to connect rural areas across the globe to the Internet, one aspect has perhaps not been as well thought out: Connecting is not the same as engaging. »
  • page 31 – Nombre d’appareils mobiles en utilisation dans le monde : 12 milliards!!
  • « The mobile platform is clearly establishing itself as a superior bridge for the digital divide. »
  • « One way to make mobiles more useful to people who lack reading and writing skills would be to consider what an “Audio Web” would look like. Not the Web as we know it, converted into a phone, but an Internet that could be navigated solely through the use of voice. Information could be exchanged and transactions could be conducted exclusively through voice commands. Call it the “Spoken Web.”
  • page 32 – vitesse du sans fil : « Get ready for the wireless streaming age. Wireless broadband speeds will make quantum leaps in the next 10 years. Imagine 100 megabits per second flowing to your cell phone or mobile device. That’s enough speed to stream music, movies, or video conference. This wireless surge has major repercussions, not just for consumer media consumption, but also in enterprise data access. With immediate access to virtually any piece of data or content you could want, thousands of new business models become possible. »
  • page 36 – gestion des droits digitaux (DRM) : « (…) usage rights would be attached to a piece of content, not the device used to consume it or the mechanism used to deliver it. In other words, if you bought a digital copy of Disney’s Pirates of the Caribbean,™ you would own the right to view that movie in all its forms, regardless of whether you watched it on DVD, your iPod,™ your computer, or in a hotel room while on a business trip. If you misplaced the DVD, you would be able to download it again, no extra charge. The rules would be simple, fair, and universally applicable, creating an acceptable contract between the producers and consumers of content. » (Note de ZeCool : impact sur le monde de l’éducation??)
  • page 41 – Impact de la Chine? « Ultimately, China’s success in producing and disseminating content lies in its own hands. It has the world’s attention already — it’s only a matter of what it wants to say. »
  • page 43 – la révolution du monde virtuel :  » It’s not often that the media industry goes
    through major upheavals. There was the television back in the 1940s; the VCR in the
    1970s; and of course, the Internet in the 1990s. But now, in 2007, we are facing the second major upheaval in just the last decade. Before the dust has a chance to settle from the Internet revolution, we are already taking our initial steps into the next: the virtual world revolution. Just like the World Wide Web is forcing content creators of all stripes to reconsider how they craft and distribute their messages, the rapidly developing virtual world, or 3D Internet, is changing the game again. This time, however, with the memory of how the Internet changed the media landscape still fresh in our minds, we have a chance to recognize and capitalize on this movement to virtual worlds, which is still in its most embryonic stages. Today’s virtual worlds are to the future of the Web what silent movies were to Hollywood: merely the first step in a wide-open world to come. »
  • « In virtual worlds, it’s less about consumerism and more about expressionism. »

Le mot de la fin en dit long : « Les mondes des médias, du contenu, du branding et de la messagerie évoluent si rapidement qu’il n’est pas dupe de penser qu’un nouveau début/lancement fait demain serait obsolète avant la fin de cette décennie. Ce type de changement rapide nécessite de l’adaptabilité, une volonté de collaborer et de l’innovation constante ». (Traduction libre)


Mise à jour 8 avril : Place à l’Internet super-rapide (Superfast Internet), 10 000 fois plus rapide que ce que nous connaissons maintenant. « With this kind of computing power, future generations will have the ability to collaborate and communicate in ways older people like me cannot even imagine ».


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